(Dallas, TX)  —  The number one producer of milk is declaring bankruptcy.

Dallas based Dean Foods filed for Chapter 11 Tuesday.  The company has been around for 94 years with such brands as Dairy Pure, Organic Valley and Land O’Lakes.   Sales are down 7% this year and profits dropped twice that with the recent trend of more people opting to stay away from traditional dairy products.  The US Dept of Agriculture says milk consumption has dropped 26% of the last two decades.

Dean Foods will stay open during talks with Dairy Farmers of America to sell all assets.